Brand & strategy
- Visual identity systems
- Brand strategy and positioning
- Brand audits and competitive analysis
- Customer experience design
Brand designer with ten years at IKEA, now based in Belgrade and open to brand, retail and packaging projects.
I practice cross-disciplinary design: customer experience, retail design, brand identities and packaging. At IKEA I led graphic solutions for new stores and department rebuilds, art-directed commercial campaigns across 20 stores in Russia and Southeast Europe, and ran learning programs on brand identity for retail, marketing and sales teams.
Alongside that, I design identities for small and growing businesses — thermal products, food delivery, construction, fitness — and work on art projects.